The Paradox of Facebook from a Marketing perspective

Blaine's picture
If you know the habits and behaviors of the people you are trying to reach, you are already ahead of the game with Facebook Marketing Tools and the Paradox.

What is the big deal with Facebook Marketing?

Remember I discussed Facebook creating a Paradox in our previous post.  The discussion was summarized essentially as:

  1. Facebook exists because of the users who use it
  2. Facebook is quite possibly the closest thing to a true artificial intelligence
  3. Facebook is more alive in the sense that it's organic results (real people posting real thoughts, ideas, memories, etc)
  4. Facebook has touched essentially everyone in some way, no matter how small

So how does this help with marketing?

Marketing firms, marketing agencies, press and media organizations, big corporate conglomerates, tiny one person jobs, the list goes on but essentially revolves around one key concept:

Marketing is an organic experience, which by the very nature requires understanding of how people think and ultimately will respond to stimulus.  That stimulus is typically in the modern era some form of print text with visually pleasing imagery (read: advertisements); and despite the push back against advertisements, anyone using Facebook or associated with Facebook (remember the paradox), you are ultimately part of a grand marketing extravaganza the likes of which are impossible to really fathom.

Since users Voluntarily provide information to Facebook, that information in turn is saved away until it's needed.  One such case of it being needed is marketing.

Any information you provide, including pages you like, status updates you like, people you associate with and all of their information as well; all of this data is crunched and connections are formed.  Digitally, associations and assumptions are made about who you are as a person.  Those assumptions are replaced (sorry, refined) when you interact more with Facebook.  Since this data is purely organic based strictly on your interactions with Facebook, you have provided enough information to make a digital footprint better than any DNA database.  

Anyone who chooses to market on Facebook has access to all of the data about who they want to target (albeit anonymous, not identifiable data).  This means if I want to reach only those who are Audi car owners and be within a 50 mile radius of Las Vegas, but they have to be making a household income over $150,000 a year - yes, I can target that and market to just those people.

All this because people like to post pictures of their dinner on Facebook?

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