Facebook Marketing through Demographics

Blaine's picture
We will begin our discussion by talking about Demographics. For starters, what the heck are demographics? Find out more about Marketing on Facebook now!

Yesterday in the post on Why Facebook Marketing will help on your Website, we briefly discussed how cookies were used, and how Facebook Marketing will be easy to do without breaking the bank.  Today, I want to give you a bit more about what exactly Facebook Marketing uses to allow someone like you or me to market on Facebook successfully.  We will begin our discussion by talking about Demographics.  For starters, what the heck are demographics?

Demographics:  the statistical data of a population,especially those showing average age, income, education, etc. *1

Okay, that is a bit generic, but essentially in terms of marketing and reaching audiences, we discuss the term demographics a lot in relation to who we are trying to reach (called target market).  Our friends over at Facebook have allowed Marketers to reach their audiences through a multitude of demographics, including but not limited to age, race, income, job, behaviors, likely behaviors, geographical location, educational history, and so on.  It really is frightening to see how much Facebook knows, but at the same time, everyone freely provided that information to Facebook as well.  Lucky for us marketers, that information allows for us to be able to finely tune our reach and get the results we expect.  Gone are the days of shotgun marketing, where you blast your name out everywhere in every medium hoping something sticks.

So what does this mean for you exactly?  Often a picture is worth it's weight in gold (you thought we were gonna say the other one, huh?) - So, here's a great picture to show you exactly what you can get access to, plus so much more

Targeting by Demographics on Facebook

You'll notice how each of these demographics has an arrow next to it.  That's a drop down arrow, and each can be narrowed further.  Several have subcategories which can be targeted to refine your audience as well.

Stay tuned, tomorrow we will discuss how to target a specific demographic for marketing on Facebook.



1) Source: http://www.dictionary.com/browse/demographics

Thought on Facebook Marketing through Demographics by jElk

I've found throught the years of using Facebook that it has only gotten easier and easier to use the tools provided.  They really are innovative and can provide a wealth of information to marketing teams (or individuals if the case may be) so not one penny is wasted.  Granted, you really need to know what you're doing to have that happen - but Facebook does make it possible to do so.  Great article, and I love your follow up article   This was extremely helpful for step by step instructions with pictures, too!  You made it possible for others to make target markets on Facebook so they don't waste money.  You really have included it all to get started.  Great job!

Thought on Facebook Marketing through Demographics by Blaine


I'm glad you're finding the series on Facebook Marketing so useful. We have a lot about general marketing information which we personally cover, as well as services we offer.  If you have any questions, please feel free to ask!  Thanks for your kind words.

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