Staying in contact with people you have already attracted to your site is key. Maintaining an ongoing relationship with your clients and prospective clients allows you to generate positive feelings with your clients, ultimately leading to sales. The easiest way to maintain this contact is through email marketing, where you send out emails several times a month to keep in touch with your audience. We specialize in formulating emails, list management, and lead generation techniques to get your email marketing campaign off the ground and running strong.

Ironically, while a variety of clever communication methods have popped up over the last few years, email marketing remains a strong and lucrative method of advertising your products, services, and good name. Customers like to receive permission-granted email promotions, and these promotions often lead to sales. They also enjoy recognition for their special occasions, such as birthdays, weddings, or graduations. In addition, sending out a well-planned special offer, incentive, or freebie from time to time will bring smiles to their faces. With permission based email marketing, you can target your clients on a first name basis, so they feel their needs are being met.

We have heard before "I get emails from 'XYZ Big Box Company' all the time, and more often than not delete it because it's just another chain letter sent to millions. Why are you different?" And honestly, that's a great question. We've said it previously, but our email marketing is permission based - which means anyone who signs up for your email is doing so actually wanting to get your email. The hard part is over, they are already interested, you got them! But it's not enough to just have a big list of people, you need to be able to tailor to their needs. Email marketing with A/B scenarios will allow you to see what works, and with who, and why. Once you get a better idea of who likes what, you can tailor your emails specifically for a group of people you know are interested in what you are talking about, and another group with a different email which again you know they are interested in.

Through email tracking, we can monitor who opens the email, when they opened it, what they did with it, and ultimately what in the email interested them. The more content you provide in your email, the better an understanding you can get on what people are truly interested in. Don't limit yourself! Let us handle your email marketing, and see the turn around first hand.